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The club has won twelve league titles and five Austrian Cups , all five of which came as doubles. It reached the Austrian top flight in ,  and finished 9th of 14 clubs in its first season there, avoiding relegation by five points.
The team often remained referred to as SV Austria Salzburg. Despite drawing both matches with Ajax, Salzburg picked up a solitary 3—1 win away in Athens and were eliminated in third place.
The club moved to its current stadium in The Red Bull company purchased the club on 6 April and rebranded it.
Red Bull initially claimed on the club website that the club was founded in , but was ordered to remove this claim by the Austrian Football Association.
The traditional supporters tried to resist the radical changes and formed their own movement in order to regain some of the tradition.
Several fan-clubs throughout Europe voiced their support in what they saw as a fight against the growing commercialisation of football.
However, after five months of protests and talks between the club owners and traditional fans, no compromise was reached.
On 15 September , the "violet" supporters stated that the talks had irreversibly broken down and efforts to reach an agreement would be terminated.
This gave rise to two separate fan groups: The pair initially denied having reached a deal, but officially signed on 23 May On 13 February , Giovanni Trapattoni confirmed that he would be taking over as the new Republic of Ireland national team manager in May.
In his final season, the club finished as runners-up, six points behind champions Rapid Wien. His successor was Huub Stevens.
Stevens was replaced by Dutchman Ricardo Moniz at the end of the —11 season, in which Red Bull were denied a third consecutive title by Sturm Graz, who won the league by a three-point margin.
Moniz was ordered to integrate young players from the Junior squad: In the —12 season, Red Bull won the Bundesliga league title and Cup double.
After the —12 season, Moniz departed his post despite having a year remaining on his contract. In July , Red Bull were knocked out of the Champions League in the second qualifying round against F91 Dudelange of Luxembourg, losing the first leg 1—0 away, followed by a 4—3 home win which saw the club eliminated on away goals.
After that, the team was changed fundamentally. The company is 51 percent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US.
In , Krating Daeng authorized its drink. Since , the Austrian Red Bull carbonated has also been exported to China.
This has created confusion since both drinks use the same brand name, in both English and Chinese. Similarly, in Southeast Asia, Red Bull and Krating Daeng are often confused as both use the Red Bull name in their packaging, although they are two separate products aimed at different markets.
The main difference is that Red Bull comes in a tall blue and silver can while the Thailand Red Bull, or Krating Daeng, is in a smaller gold can.
The two drinks also differ in terms of taste—Red Bull has less sugar and is carbonated. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide.
Depending on the country Red Bull contains caffeine , taurine , B vitamins B3, B5, B6, B12 and simple sugars sucrose and glucose in a buffer solution of carbonated water , baking soda and magnesium carbonate.
Several of these flavors have been rebranded for special events the grapefruit flavor, for example, has been branded as the "Bull" Edition, the "Red Italian" Edition, and the " F1 Edition".
Energy drinks have the effects that caffeine and sugar provide, but experts still argue about the possible effects of the other ingredients.
Performance during prolonged driving is increased after consumption of Red Bull. Red Bull energy drink increased upper body muscle endurance during repeated Wingate tests in young healthy adults.
The European Food Safety Authority EFSA concluded that exposure to taurine and glucuronolactone at the levels presently used in energy drinks is not a safety concern.
The review also states that though the caffeine and sugar levels in the energy drink are comparable to those present in coffee and fruit juice respectively, these levels have been shown to cause adverse health effects.
In its scientific opinion on the safety of caffeine of , the EFSA concluded that "consumption of other constituents of energy drinks at concentrations commonly present in such beverages would not affect the safety of single doses of caffeine up to mg.
Up to these levels of intake, caffeine is unlikely to mask the subjective perception of alcohol intoxication.
As is the case with other caffeinated beverages, Red Bull drinkers may experience adverse effects as a result of overuse.
Excessive consumption may induce mild to moderate euphoria primarily caused by stimulant properties of caffeine and may also induce agitation, anxiety , irritability and insomnia.
Consumption also has been known to cause pupil dilation when taken with certain antidepressants or SSRIs. Red Bull voluntarily lists the caffeine content in each can along with the ingredient list.
The French food safety agency was concerned about taurine. A Red Bull drink that did not contain taurine was introduced.
The French refusal of market approval was challenged by the European Commission, and partially upheld by the European Court of Justice in In , the Kuwaiti Ministry of Commerce banned Red Bull for people under 16 after it had allegedly caused heart attacks for a year-old and a year-old national squash team player.
In , Red Bull told the Redwell Brewery, a Norfolk micro brewery , to change its name or face legal action, because it sounded too similar to Red Bull.
The eight-man brewery in Norwich was told its name could "confuse" customers and "tarnish" its trademark. Since , Red Bull has been making commercials bearing its slogan "Red Bull gives you wings," but also occasionally bearing "No Red Bull, no wings.
Red Bull owns football teams, with clubs in Austria ,  Germany ,  the United States ,  and Brazil  featuring the Red Bull trademark in their names.
The energy drink has created a market for over related types of products. On the Apple App store Red Bull also has a few apps which include: As well as some games on the app store which are: The program has received criticism as being an "elaborate advertising scheme",  as some of the artwork has been used in Red Bull advertising campaigns.
Lask Linz 1 Admira Wien 8 Rapid Wien 24 Rapid Wien 25 Austria Wien 9 Austria Wien 10 Wacker Innsbruck 1 Wacker Innsbruck 2 Wacker Innsbruck 3 Wacker Innsbruck 4 Austria Wien 11 Wacker Innsbruck 5 Austria Wien 12 Austria Wien 13 Austria Wien 14 Austria Wien 15 Rapid Wien 26 Rapid Wien 27 Austria Wien 16 Austria Wien 17 Austria Wien 18 Rapid Wien 28 Rapid Wien 29 Swarovski Tirol 6 Swarovski Tirol 7 Austria Wien 19 Austria Wien 20 Austria Wien 21 Austria Salzburg 1 Austria Salzburg 2 Rapid Wien 30 Austria Salzburg 3 Sturm Graz 1 Sturm Graz 2 Tirol Innsbruck 8 Tirol Innsbruck 9 Tirol Innsbruck 10 Austria Wien 22 Rapid Wien 31
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